White Paper Documentation is a content marketing tool used in the B2B sector to generate leads in different industries. While white paper documentation, or white papers, are a term often heard, many are still unfamiliar with the role this document plays in the business market. Today let’s discuss what it is and why it is a valuable asset to companies everywhere.
To understand how white papers work, let us use the popular social media platform YouTube to unpack this marketing tool. In today’s digital world, it is second nature for consumers to go to the online sharing platform to learn how a product works, how to solve a problem, or to gain insight on whether to spend money on a service or technology. White papers supply the same valuable information but instead of learning about DIY projects and iPhone specifications, white papers provide audiences information about a product or service within the B2B market in a more formal way. So exactly what is a white paper?
What is White Paper Documentation?
A white paper is an informative and persuasive document that can a) introduce a problem along with its appropriate solutions, b) inform audiences about a specific topic, or c) describe a course of action or strategies on how to perform specific tasks. White papers can cover a wide range of topics and are used in business, politics, and technology.
What is the Purpose of a White Paper?
The purpose of a white paper is to inform, persuade, and market to audiences that a specific product or service is the right solution to the problems they are facing in the B2B market. Which in turn can streamline business operations, increase efficiency as well as productivity. These solutions can be in the form of a product, a service, technology, research, or methodology. Educating your target audience through a white paper is the key to helping them understand how your services can be beneficial to solving their problems. Businesses should keep in mind white papers should not be a direct sale instead they should communicate with a softer sell approach.
Why are White Papers Important?
White paper documentation is valuable because it is the determinant factor in the decision-making process of a business or consumer. If you can communicate effectively, then you can generate more leads. Which can result in the buying or selling of products and services. If we go back to the YouTube example. An influencer explaining to their subscribers the pros and cons of a tablet may result in them purchasing the device because the YouTuber informed them how this tablet allows certain apps and features to fix a problem they have. So, in the world of B2B, a completed transaction may occur between a manufacturer and a wholesaler due to a professionally written white paper. Furthermore, white papers help build and strengthen credibility. Consumers want to conduct business with a company they deem trustworthy and consequently allows you to establish your company as an authority in your respective industry.
White papers are a valuable marketing tool. Organizations that can educate as well as identify business problems and communicate how to solve them through a well-written white paper ensures your business will generate high-value leads in the B2B industries.
How Can EDC Help?
If you are looking to generate high-quality leads about an innovative product, service, or technology, diversify into other markets, or simply build your business’s reputation. At EDC we have professionally trained technical writers from a variety of industries who can create, develop, or revamp existing white papers with the latest automation technology that will ensure B2B companies can complete the transaction to their target audience.
Whether you need a team of consultants to produce a complete line of documentation or a single technical writer for a brief project, Essential Data’s Engagement Manager will lead the project from start to finish. At Essential Data Corporation, the quality of our work is guaranteed. Contact us today to get started. (800) 221-0093 or firstname.lastname@example.org
Written by Kimberly Jones