Home » How Marketing White Papers Can Sell Plant-Based Food

How Marketing White Papers Can Sell Plant-Based Food

    A fridge full of vegan products, representing the importance of white marketing papers in food sales

    To begin with, marketing white papers are technical writing that advocate for the use of a product, service, or a strategy. They are often used in to explain why a company’s product is the best option. This helps to establish brand identity. Technical writers, like those at Essential Data Corporation, possess the skills necessary to produce these crucial documents.

    Once thought to be only for vegans, meal plans including plant-based products are growing in popularity worldwide. Companies producing these products should capitalize on this trend by publishing marketing white papers on plant-based products. Now, let’s answer some key questions you may have and that should be addressed in a white paper on plant-based food.

    What is plant-based food?

    Plant-based food is a finished product with ingredients derived from plants including vegetables, whole grains, fruits, seeds, legumes and/or nuts. This category can include anything from vegetable chips to plant butter to alternative meat.

    Are vegans the only people who eat plant-based food?

    In a word, no. Vegans were the first market for plant-based food. Regarding diet, veganism means avoiding all products that come from animals whether in part or entirely. Philosophically, it means excluding the use of animals for food, clothing, or any other purpose. 

    However, these days, many people are turning to plant-based food as part or all of their diet. You do not have to be a vegetarian or vegan and abstain from meat and dairy. There are also Flexitarians and pescatarians. Flexitarians eat eggs, dairy, and occasionally poultry, meat, fish, and seafood. Pescatarians eat fish, seafood, eggs, and dairy, but no meat or poultry.

    Flexitarian, whether people know to call themselves that or not, is an increasingly popular diet choice. One diet that is flexitarian and concentrates energy on plant-based food is the Mediterranean diet which reduces the risk of heart disease, diabetes, cancer, depression, and more. Now let’s discuss some of the companies that make plant-based food.

    Ten Companies that Make Plant-Based Food

    1. Alpha Foods
    2. Amy’s Kitchen
    3. Beyond Meat
    4. Boca
    5. Daring Foods
    6. Gardein
    7. Impossible Foods
    8. Morningstar Farms
    9. Sweet Earth
    10. Tofurky

    How Big is the Market for Plant-Based Foods?

    In 2020, the value of the plant-based food market was $29.4 billion. Bloomberg Intelligence predicts that by 2030, it will be $161.9 billion – a 451% rise. That would make the projected plant-based food-market 7.7% of the worldwide global protein market.

    Jennifer Bartashus, senior consumer staples analyst at Bloomberg Intelligence, indicated that dairy alternatives could obtain 10% of their global market share, while meat alternatives could obtain 5%.

    According to the Good Food Institute, Flexitarians make up almost a third of the American population. This makes them a key demographic for plant-based foods.

    Lactose-intolerance affects nearly 75% of the population worldwide, which is another driver for plant-based milk and dairy products, according to the Bloomberg report.

    In addition, the price gap between conventional foods and plant-based products is shrinking, which is contributing to the growth of the industry. This trend will continue over the next decade.

    Another factor leading to the popularity of plant-based foods is population growth. Eventually, there simply will not be enough meat to feed us all.

    As you can see, the market for plant-based food is a great market to be in. The key is to bring more vegetarians and Flexitarians into the fold. This is where we need more marketing white papers on the subject. 

    How Do White Papers Help Companies Market Products?

    Marketing White Papers help companies sell products by educating the public about the brand. Plus, they also establish the company as an expert on that subject. Some companies use white papers to build mailing lists or expand their social media presence, i.e. “Sign up for our mailing list and you’ll get a free white paper,” or “Hit the Like button and get a free white paper!” Companies who feature white papers on their websites increase engagement by getting the customer to download content. At the end of the day, white papers generate sales leads.  

    How Do You Write a White Paper?

    That is the beauty of it — you do not have to! The technical writers at Essential Data Corporation can author marketing white papers for your company. White papers are more involved than blog posts and articles. They require a great deal of research, effort, technical writing, and editing. Essential Data Corporation’s technical writers can compile the research, employ their writing skills, and edit the white paper for you. Therefore, you can concentrate on building your business.

    Whether you need a team of consultants to produce a complete line of documentation or a single technical writer for a brief project, Essential Data’s Engagement Manager will lead the project from start to finish. At Essential Data Corporation, the quality of our work is guaranteed. Contact us today to get started. (800) 221-0093 or sales@edc.us

    Written by Heidi Ripplinger