CASE STUDY: WEB PRESENCE
Having a strong web presence is essential for your business to succeed these days. Creating engaging, informative content on your website increases brand awareness which leads to increased business. Indeed, the old axiom still holds true, “content is king”, and keeping your website current is a massive undertaking. Ensuring all the different issues and topics are kept up to date while still maintaining authoritative knowledge on the subject matter is too much for one creative director to handle. Bringing on outside help might sound expensive and time-consuming, but with professional technical authors, well versed in the knowledge of the different topics, not only will your website be updated on time but also under budget.
A leading technology firm wanted to update the content on its website and tasked its company’s creative team with the job. While its in-house staff was able to produce average quality content, the information wasn’t nearly as complete and in-depth as the company wished. Also, the creative team was not producing enough content to keep on schedule. The company knew the situation had to change but knew hiring full-time technical writers would cost too much and contacted Essential Data Corporation. EDC was able to provide a diverse pool of contract technical writers experienced in each of the topics that needed to be updated.
With a pool of contracted writers from Essential Data Corporation, the company was able to hire the types of technical writers experienced in the topics it needed. The fact that the writers were also contracted meant that the writers were paid by the document, bringing the website up to date and under budget. With the technical writers from EDC already adept in the different topics on the website, they did not need any time to research the issues. As such the updates to the website were finished on schedule.
Benefits for the Client
With its website content up to date, the company experienced greater traffic on its website. This leads to greater impressions and conversion rates, thus creating more business from the website. At first, the company thought that hiring outside full-time writers would not only be over budget but also the project would be slowed down. With Essential Data’s help, the company was able to get the writers it needed under budget. No matter the size of the budget, Essential Data Corporation can help find the technical writers you need.
Written by Gwen Nicastro